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This web site shop.idlebrook.com had the following on the web page, "Join our mailing list! Is your one stop source for custom small business and corporate promotional products." Our analyzers noticed that the website said " Get your custom imprinted logo branded on Zippy Letter Openers." The Website also said " And mail openers for your next advertising campaign! We have different shapes and sizes of Zippy Letter Openers. Blank Business Card Magnetic Power Clips - QP-55591." The website's header had promotional letter opener as the most important optimized keyword. It is followed by letter openers, letter opener, and zippy letter openers which isn't as highly ranked as promotional letter opener. The next words shop.idlebrook.com used was promotional business card. zippy was included but could not be viewed by search engines.